It is a matter of fact– MEDIA plays an extremely crucial and influential role in the entire political process. Being the fourth pillar of Democracy, it is essential to closely analyse the relation between media and politics. Today, the dynamics of media with regard to politics is fast-changing. It is not just responsible for providing news but is even instrumental in shaping citizens’ thoughts especially when the topic is predominantly ‘Politics’.
To give us a deeper understanding of this relation, Mr Vijay Grover, former editor of News X broadcast channel and founder of Pledge to Vote organisation, stated that apart from being just crucial to politics, media carefully “chooses the politicians” it wants to make sensational. There was concern, however, that media should, in the long run, be controlled or should abide by a certain law that could translate and simplify the meaning of ‘freedom of the press’.
To further understand this connection of media and politics, Shruthi Kedia, Journalist and PAI co-ordinator, conducted an elaborate session with the Political Action Interns. The forum was to first understand what idea the interns had about electoral processes, political parties and candidates. It was to gain an insight as to how media activities can influence public perception.
During the course of this discussion, Ms Kedia also discussed with the interns as to how media bias plays part in portraying political parties and politicians. The political leaning that certain media channels are alleged to have undertaken was a major point that was raised with respect to the credibility of media.
Concluding this discourse, the importance of media as a watchdog was also brought up. It was vital to comprehend how media functions and what eventually becomes news.
“Media has immense power in moulding the views of the public. The entire political process is understood by us only through the medium of news and that we hold beliefs with respect to political parties is predominantly because of media itself,” said Ms Kedia.
Blogs by interns: